william foster design
Creative direction focuses the message. Brand grows from identity. Design is everywhere.
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Creative leader, experienced ux/ui/visual designer, big picture thinker, design mentor
Creative director for in-house brand and creative teams at global technology companies. Senior ux/ui/visual designer working in diverse industries: automotive, healthcare, internet of things, networking, publishing, security and technology.
IBM
NXP Semiconductors Brand & Merger
Branding for Freescale Semiconductors, Inc.
UX, websites, mobile, software
Packaging, photography, development platforms
Interactive, AR, Automotive, IoT
Led rebrand for Freescale; team won “Best in-house Agency” from EETimes in 2015.
Creative direction for global product launches
Lead ux/ui designer for flagship websites, mobile and software applications
Creative strategist on most successful Freescale global product launch: Kinetis ARM-based microcontrollers.
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