Interactive, AR, Automotive innovation, the IoT

Creative director for leading automotive semiconductor company. Collaborated with marketing and brand teams to promote thought leadership of innovative automotive technology, ADAS, radar, lidar and vehicle to infrastructure. Freescale was a pioneer in the Internet of Things (IoT), stemming from the company's diverse portfolio of products.


I directed the team in the creation of an augmented reality application for Mobile World Congress 2015. We produced an iPad app explaining the tech for the car and triggered by targets on an actual car. View PDF here.


I directed the team in the creation of an augmented reality application for Mobile World Congress 2015. We produced an iPad app explaining the tech for the car and triggered by targets on an actual car.


This animation was produced for the Sensors MEMs team for use in multiple tradeshows. I hired a 3D vendor to model and animate how the inside of the chips function to detect movement. Click here to view the video.


As lead creative for new products, I designed numerous advertisements and product tools focused on specific applications of the silicon. This one promotes quick prototyping with Kinetis EA for automotive technology.


Focusing on the message around the IoT, this timeline shows the milestones to the fully autonomous vehicle.


I creative directed this animation for the automotive business unit's event booth. The video highlights Freescale's sensor products.


A lot of imagery focused on the driver's interfaces in the car. This image shows the software-defined radio capabilities of the microprocessors.


This wall-sized graphic is a part of a series to promote the Internet of things in different industries and powered by Freescale's silicon.

 

H I G H L I G H T S

I worked closely with the automotive teams, for both Freescale and NXP, in creating imagery and diagrams that communicated the technology enabling automotive innovation and the eventual autonomous vehicle.

 

Automotive IoT microsite

I worked with a 3D vendor to create a microsite for the Automotive IoT Solutions by Freescale. The site was accompanied by an augmented reality app, both were displayed at Mobile World Congress in 2015.

 

 

Sensor Fusion and MEMs video

Sensor technology is a crucial part of the future autonomous vehicle. From tire pressure monitoring, to sensing the slightest movement in and between vehicles, sensors empower the future of transportation.