Posters from the 2014 rebrand. Initiative was to elevate the corporate brand, own the color orange in our industry, and promote brand consistency across all business lines, events, and corporate communications.

Kinetis selector guide shown in the final brand look and feel for Freescale, before on the merger in 2015. These guides contained numerous pages of data-based content displayed in table design.

I designed the Internet of things booth for ARM Tech Con in 2013. The IoT wall was a collection of product demos showcasing IoT technology. It was also a precursor to the IoT Tour truck that won awards for the group in 2015.

The Internet of things booth shown from the opposite end with the crowd engaging the hands-on demos. Each panel highligthed a different area of IoT technology with interactive displays driven by the products.

The inspiration for the Kinetis launch video was deived from the signature graphic. I hired a 3D vendor and worked with the product team to create an animation for events and online. Click here to see launch video.

I led the creative team on all print and online advertisements. These are a few samples of Kinetis advertisements in print at the brand level and online for product-specific, partner ad banners.

After the 2010 rebrand and the push for more sub-brands grew, I set-up a system to brand each product with its own color palette, hero image and icons, while keeping the corporate brand intact. These 'cheatsheets' were useful in production.

These sub-brand 'signatute graphics' were used in lieu of product logos to help product marketers promote at industry events and product-level communications. This image was created for Kinetis 2.0 launch, leveraging the original Kinetis graphic and a play on the K2 mountain.